Blog
Hands-on knowledge about GPS tracking, digital event formats, and what we learn from over 1 million analysed activities.
You have the most beautiful routes. But do you know who's using them? Most destinations invest heavily in hiking trails, cycle routes and tour portals. The …
Ski resorts measure a lot: skier visits, lift rides, vertical metres. But the access system knows the lift, not the slope. This is where one of the simplest …
For the first time, someone has measured how big the Swiss sports tech industry is. In October 2026, Swiss Olympic published the Swiss SportsTech Report 2026 …
Visitor management is on the agenda of almost every destination. At wellknown viewpoints, lakes and old towns, infrastructure and local acceptance are reaching …
No Strava. No Garmin. No problem. With LaceUp 2.0 we are launching a feature many organisers and participants have long been waiting for: the …
No GPS track is 100% perfect, but with a few tips you can clearly improve the accuracy of your route recording. So how do you start the optimal GPS recording? …
GPS tracking has become an integral part of everyday life for tech enthusiasts and active sportspeople. Whether jogging, cycling or hiking – modern sports …
Digital events and challenges are everywhere today. But many formats share one central problem: they generate reach, yet barely any real closeness to …
Digital sports events and GPSbased challenges are a powerful marketing instrument – when the brand is at the centre. Yet this is exactly where many formats …
You recognise good partnerships when they become part of an experience – not just a logo on the sidelines. Our collaboration with Tempo Sport and Giordana …
Digital sports events are booming – yet many challenges feel interchangeable: the same mechanics, little connection to the region, hardly any story. LaceUp …
Storytelling, marketing automation and digital sports events connect emotions, brands and regions with personal moments of achievement. Digital event formats …
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