References

Adventures to experience

Trophy, Tour or Race – see how destinations, federations and brands run GPS events with LaceUp.

LaceUp (our own project)

Pistenpass

Pistenpass (Piste Passport in English) is a challenge to collect every ski area in Switzerland. Anyone who records their ski day with a sports watch gets a …

Rockand

Rockand Hike – 7 Hills Challenge

The Rockand 7 Hills Challenge turns hiking around Lake Zurich into a digital season mission – and with LaceUp keeps the region moving all summer long. The 7 …

Epicos

Octopus Gravel

How do you time 500 gravel riders across eight climbs in a single day? At Octopus Gravel in Andermatt in June 2026, that was exactly the question. Eight arms …

Niesenbahn AG

Niesen Challenge

The Niesen Challenge turns the climb up the Niesen into a timed run – on any day of the season, at any hour. The timing no longer comes from hardware on the …

Swiss Cycling

Swiss Cycling Top Tour Challenge

The Swiss Cycling Top Tour links Switzerland's most important cycling events. Now LaceUp brings it into the digital world – with checkpoints, badges and a …

Summits4Hope

Ride4Kids TEAM 124

In the 2025 season, 99 cyclists collected Swiss passes and – through sporting effort and personal fundraising – raised a total of CHF 51,795 for children in …

LaceUp and antritt.ch (our own event)

Züri Velo Cup Winter Quest

The Winter Quest gets cyclists outdoors in the dark months instead of onto the indoor trainer. From 21 December to 21 March, participants collect nine …

Lake and Alps

Lake and Alps Adventure

The Lake and Alps tourism region shows how the LaceUp Trophy format positions a region for cycling in a lasting way – with real value for guests, locals and …

Tour de Suisse

Tour de Suisse Explorer

The TdS Explorer is an open participation challenge: anyone – cyclist, ebiker or pedestrian – can visit the host cities and stage locations of the Tour de …

LaceUp (our own event)

Les Cols de Zurich

Three roadbike stages on epic climbs around Zurich. You can discover a new stage every week and ride it as often as you like for two weeks. Your fastest time …

Andermatt Swiss Alps

Alpenbrevet Extended

The legendary Alpenbrevet can be ridden all season long – as the "Extended", with 2,000 participants a year, it delivers lasting value for the Andermatt …

LaceUp (our own event)

Tour d'Uetli

Zurich's young trailrunning classic has been held nine times since 2020 and thrills hundreds of runners in Zurich every spring. The Tour d'Uetli is a …

Red Bull

Red Bull Downtime

The best riders chase their fastest time on selected singletrails in Swiss bike parks – pure adrenaline! Red Bull Downtime is a mountainbike timetrial format …

Züri Velo Cup

Züri Velo Cup

As a companion event to the UCI World Championships in Zurich, the Züri Velo Cup attracted more than two thousand hobby riders and made the pros' course an …

Personal demo

Got an idea? Let's talk

We build you a clickable demo with your places and show it to you in 30 minutes.

Request a demo
Philipp Avenell, Partnerships bei LaceUp
Philipp Avenell Partnerships