References

Adventures to experience

Trophy, Tour or Race – see how destinations, federations and brands run GPS events with LaceUp.

Epicos

Octopus Gravel

How do you time 500 gravel riders across eight climbs in a single day? At Octopus Gravel in Andermatt in June 2026, that was exactly the question. Eight arms …

Niesenbahn AG

Niesen Challenge

The Niesen Challenge turns the climb up the Niesen into a timed run – on any day of the season, at any hour. The timing no longer comes from hardware on the …

Swiss Cycling

Swiss Cycling Top Tour Challenge

The Swiss Cycling Top Tour links Switzerland's most important cycling events. Now LaceUp brings it into the digital world – with checkpoints, badges and a …

Rockand

Rockand Hike – 7 Hills Challenge

The Rockand 7 Hills Challenge turns hiking around Lake Zurich into a digital season mission – and with LaceUp keeps the region moving all summer long. The 7 …

Summits4Hope

Ride4Kids TEAM 124

In the 2025 season, 99 cyclists collected Swiss passes and – through sporting effort and personal fundraising – raised a total of CHF 51,795 for children in …

Züri Velo Cup

Züri Velo Cup – Winter Quest

From 21 December to 21 March, the mission is to collect 9 municipalities around Zurich. Three new ones unlock every month – visit them, collect points and stay …

Lake and Alps

Lake and Alps Adventure

The Lake and Alps tourism region shows how the LaceUp Trophy format positions a region for cycling in a lasting way – with real value for guests, locals and …

Tour de Suisse

Tour de Suisse Explorer

The TdS Explorer is an open participation challenge: anyone – cyclist, ebiker or pedestrian – can visit the host cities and stage locations of the Tour de …

LaceUp (our own event)

Les Cols de Zurich

Three roadbike stages on epic climbs around Zurich. You can discover a new stage every week and ride it as often as you like for two weeks. Your fastest time …

Andermatt Swiss Alps

Alpenbrevet Extended

The legendary Alpenbrevet can be ridden all season long – as the "Extended", with 2,000 participants a year, it delivers lasting value for the Andermatt …

LaceUp (our own event)

Tour d'Uetli

Zurich's young trailrunning classic has been held eight times since 2020 and thrills hundreds of runners in Zurich every spring. The Tour d'Uetli is a …

Red Bull

Red Bull Downtime

The best riders chase their fastest time on selected singletrails in Swiss bike parks – pure adrenaline! Red Bull Downtime is a mountainbike timetrial format …

Züri Velo Cup

Züri Velo Cup

As a companion event to the UCI World Championships in Zurich, the Züri Velo Cup attracted more than two thousand hobby riders and made the pros' course an …

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Philipp Avenell, Partnerships bei LaceUp
Philipp Avenell Partnerships