Rockand Hike – 7 Hills Challenge

The Rockand 7 Hills Challenge turns hiking around Lake Zurich into a digital season mission – and with LaceUp keeps the region moving all summer long.

The 7 Hills Challenge brings the Rockand hiking experience into a new, digital format. Between May and October, hiking enthusiasts can climb six summits around Lake Zurich plus one bonus hill in Graubünden – flexibly, individually, in any order they choose.

Completed hikes are captured and verified automatically via Strava or Garmin. Alternatively, a QR-code scan right at the summit signpost is enough. There is a digital badge for every hill reached – and with each one, your personal status rises. The hiking season becomes a game: collect, compare, keep going.

6 hills in the Zurich region

The 7 Hills Challenge is for everyone who wants to discover the most beautiful viewpoints of Zurich's hills – as a sporting challenge, a family adventure or a spontaneous after-work tour.

Real hills, real views – digitally connected. Rockand Hike – your hiking season around Lake Zurich.

Who is the format for?

• Everyone who wants to discover, or rediscover, hiking around Zurich.
• Active people who want to structure their season around a clear goal and "tick off" each hill.
• Brands, destinations and partners that want to stand out with digital outdoor experiences and an active community.

With QR-code verification

How does it work?

1. Register for free and connect your account with Strava or Garmin – or choose QR-code verification.
2. Climb the seven hills in any order between May and October.
3. There is a digital badge for every summit – prizes and exclusive discounts await at 2, 3, 5 and 7 hills.
4. Whoever collects all seven hills becomes a Hill Legend – immortalised on the Wall of Fame.

Highlights & USPs

• Flexible participation: no fixed dates, no set route – everyone goes when and how it suits them.
• A digital experience layer: badges, status levels and a live ranking connect nature with gamification.
• Two verification paths: automatically via GPS account, or simply by QR code on site.
• Bonus hill in Graubünden: the Maighels hut at 2,310 m adds high-Alpine flair and the chance to win a hiking weekend at Hotel Nira Alpina in Silvaplana.
• Strong partners: Fjällräven, Luminox, Graubünden Tourism and the Zurich hiking trails association as presenting partners.

Why is it interesting for partners & sponsors?

• Visibility in the growing hiking and outdoor community around Zurich
• Digital integration via badges, rankings and online presence
• Direct value for customers and guests through discounts and attractive prizes
• Storytelling potential through the built-in photo competition and monthly community votes on Instagram